Coachella "Olympics," Superfans, and the M&A of Social Commerce
The full-funnel handshake is here. Discovery is conversational, and the transaction is native.
When the platform becomes the partner and the conversation becomes the cart.
The creator economy just signed its biggest deal (and its most complex contract)
The creator economy is getting a corner office and a radio frequency.
Shifting ground in social habits, more social media bans, and a Staples Baddie FIT check follow-up!
The creator economy is no longer a separate category — it’s the cornerstone of modern retail.
How eBay’s acquisition of Depop, the latest Supreme Court tariff ruling, and TikTok Shop’s reversal on ending seller-fulfilled shipping in the U.S. are all shaping a highly favorable environment for sellers.
As social commerce swells into a $15.8B market, scale is losing to specificity — and the future belongs to niche creators, focused communities, and brands building their own ecosystems.
Sunday’s ad spend revealed that top creators significantly drive sales. What about everyone else?
Why TikTok, Whatnot, and PACKFIRE are betting on trust, creators, and community over quick sales
Structure is beating spontaneity.
