Helping Brands & Creators Navigate Social Commerce.
Four answers this week to the same question: who actually makes the content.
The World Cup grows a second broadcast, ten brands beat big ad budgets with a roll of tape, and the trust gap synthetic content can't paper over.
Google just built an SEO tool for your TikToks and Food Network just entered live selling
Plus a creator ad that beat the studio version on ROAS, and Substack paying creators millions.
The platform that sells it rarely logs the sale. What that means for your budget, and three moves this week.
Amazon put the AI shopper up for sale. Minecraft built an affiliate program from scratch. The trust layer is the new battleground.
LinkedIn just passed YouTube on share of voice .... so .... as we close the door on Small Business Month, lets take a look at the massive window of opportunity this represents for B2B marketing opportunities
New tools announced at TikTok world last week
What happens when creators want a stake, not just a fee?
as TikTok Shop just closed out a $4.9B quarter
